“FINE WINE RETAILER TANNICO QUAFFS €3.8M IN Series A FUNDING,” screams the push release, conjuring up an image of a startup paying all of its recently-acquired dollars on 1 big Dot Com-fueled booze up. Unfortunately (or the good news is for the company’s new backers), this tale isn’t that! Established by ex-VC Marco Magnocavallo, Tannico is a vintage ‘Long Tail’ retail play, matching disparate supply (which includes wines from smaller wineries) with demand from customers, consequently bringing the antiquated high-quality wine marketplace in Europe on line. It also claims to utilize “big data and synthetic intelligence” tech to create a “unique style DNA” of each consumer and present personalised wine recommendations by means of a function it calls an “Automated Sommelier”. That seems a whole lot like a fancy way of describing a advice engine to me. But what do I know… “After selling Blogo to RCS Media Group and remaining a VC for many many years, I again needed the anxiety and vivid electricity that only a new startup can guarantee,” Magnocavallo told me in an e mail. “Having currently launched an e-commerce corporation in the early 2000s, I was intrigued to start out a new retail company but in a various vertical”. Tellingly, he suggests he selected wine based on two various but powerful aspects: Italy is the initially or next major wine producer in the environment with additional than 100,000 wineries, and the Italian on line wine marketplace was at only .two for each cent penetration and “huge alternatives of growth in the following couple of years”. Classic VC pondering that appears to be panning out. Launched in 2012, Milan-headquartered Tannico currently claims a fifteen for each cent share of the Italian marketplace, stocking over 6,000 wines from over one,000 wineries. Final 12 months it bought 250,000 bottles of wine to a whole of 40,000 shoppers. Over and above Italy, the corporation programs to enter the United kingdom marketplace following followed by Switzerland and France. In the meantime, Italian VC P101 led today’s Series A, with participation from personal traders Matteo de Brabant (founder of Jakala), Maurizio di Robilant (founder of Robilant Associati, described as the Italian marketplace chief in manufacturer advisory and style and design) and Stefano Saccardi (Board member and managing director at Campari).
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“FINE WINE RETAILER TANNICO QUAFFS €3.8M IN Series A FUNDING,” screams the push release, conjuring up an image of a startup paying all of its recently-acquired dollars on 1 big Dot Com-fueled booze up. Unfortunately (or the good news is for the company’s new backers), this tale isn’t that! Established by ex-VC Marco Magnocavallo, Tannico is a vintage ‘Long Tail’ retail play, matching disparate supply (which includes wines from smaller wineries) with demand from customers, consequently bringing the antiquated high-quality wine marketplace in Europe on line. It also claims to utilize “big data and synthetic intelligence” tech to create a “unique style DNA” of each consumer and present personalised wine recommendations by means of a function it calls an “Automated Sommelier”. That seems a whole lot like a fancy way of describing a advice engine to me. But what do I know… “After selling Blogo to RCS Media Group and remaining a VC for many many years, I again needed the anxiety and vivid electricity that only a new startup can guarantee,” Magnocavallo told me in an e mail. “Having currently launched an e-commerce corporation in the early 2000s, I was intrigued to start out a new retail company but in a various vertical”. Tellingly, he suggests he selected wine based on two various but powerful aspects: Italy is the initially or next major wine producer in the environment with additional than 100,000 wineries, and the Italian on line wine marketplace was at only .two for each cent penetration and “huge alternatives of growth in the following couple of years”. Classic VC pondering that appears to be panning out. Launched in 2012, Milan-headquartered Tannico currently claims a fifteen for each cent share of the Italian marketplace, stocking over 6,000 wines from over one,000 wineries. Final 12 months it bought 250,000 bottles of wine to a whole of 40,000 shoppers. Over and above Italy, the corporation programs to enter the United kingdom marketplace following followed by Switzerland and France. In the meantime, Italian VC P101 led today’s Series A, with participation from personal traders Matteo de Brabant (founder of Jakala), Maurizio di Robilant (founder of Robilant Associati, described as the Italian marketplace chief in manufacturer advisory and style and design) and Stefano Saccardi (Board member and managing director at Campari).
“FINE WINE RETAILER TANNICO QUAFFS €3.8M IN Series A FUNDING,” screams the push release, conjuring up an image of a startup paying all of its recently-acquired dollars on 1 big Dot Com-fueled booze up. Unfortunately (or the good news is for the company’s new backers), this tale isn’t that!
Established by ex-VC Marco Magnocavallo, Tannico is a vintage ‘Long Tail’ retail play, matching disparate supply (which includes wines from smaller wineries) with demand from customers, consequently bringing the antiquated high-quality wine marketplace in Europe on line.
It also claims to utilize “big data and synthetic intelligence” tech to create a “unique style DNA” of each consumer and present personalised wine recommendations by means of a function it calls an “Automated Sommelier”. That seems a whole lot like a fancy way of describing a advice engine to me. But what do I know…
“After selling Blogo to RCS Media Group and remaining a VC for many many years, I again needed the anxiety and vivid electricity that only a new startup can guarantee,” Magnocavallo told me in an e mail. “Having currently launched an e-commerce corporation in the early 2000s, I was intrigued to start out a new retail company but in a various vertical”.
Tellingly, he suggests he selected wine based on two various but powerful aspects: Italy is the initially or next major wine producer in the environment with additional than 100,000 wineries, and the Italian on line wine marketplace was at only .two for each cent penetration and “huge alternatives of growth in the following couple of years”. Classic VC pondering that appears to be panning out.
Launched in 2012, Milan-headquartered Tannico currently claims a fifteen for each cent share of the Italian marketplace, stocking over 6,000 wines from over one,000 wineries. Final 12 months it bought 250,000 bottles of wine to a whole of 40,000 shoppers. Over and above Italy, the corporation programs to enter the United kingdom marketplace following followed by Switzerland and France.
In the meantime, Italian VC P101 led today’s Series A, with participation from personal traders Matteo de Brabant (founder of Jakala), Maurizio di Robilant (founder of Robilant Associati, described as the Italian marketplace chief in manufacturer advisory and style and design) and Stefano Saccardi (Board member and managing director at Campari).