“FINE WINE RETAILER TANNICO QUAFFS €3.8M IN Sequence A FUNDING,” screams the press release, conjuring up an picture of a startup paying out all of its recently-acquired money on one particular big Dot Com-fueled booze up. Sadly (or fortunately for the company’s new backers), this tale is not that! Established by ex-VC Marco Magnocavallo, Tannico is a classic ‘Long Tail’ retail play, matching disparate offer (together with wines from scaled-down wineries) with demand, as a result bringing the antiquated good wine industry in Europe on line. It also promises to use “big facts and artificial intelligence” tech to make a “unique style DNA” of each shopper and give personalised wine suggestions through a feature it phone calls an “Automated Sommelier”. That appears a ton like a extravagant way of describing a recommendation motor to me. But what do I know… “After selling Blogo to RCS Media Group and remaining a VC for several many years, I once again needed the stress and lively strength that only a new startup can assure,” Magnocavallo explained to me in an e-mail. “Having already founded an e-commerce business in the early 2000s, I was intrigued to start a new retail business enterprise but in a diverse vertical”. Tellingly, he states he selected wine primarily based on two diverse but powerful elements: Italy is the initially or second major wine producer in the globe with much more than a hundred,000 wineries, and the Italian on line wine industry was at only .two for each cent penetration and “huge chances of development in the up coming number of years”. Common VC wondering that seems to be panning out. Released in 2012, Milan-headquartered Tannico already promises a fifteen for each cent share of the Italian industry, stocking about 6,000 wines from about 1,000 wineries. Previous year it marketed 250,000 bottles of wine to a overall of forty,000 shoppers. Outside of Italy, the business designs to enter the British isles industry up coming adopted by Switzerland and France. In the meantime, Italian VC P101 led today’s Sequence A, with participation from non-public buyers Matteo de Brabant (founder of Jakala), Maurizio di Robilant (founder of Robilant Associati, described as the Italian industry chief in brand advisory and style) and Stefano Saccardi (Board member and handling director at Campari).
“FINE WINE RETAILER TANNICO QUAFFS €3.8M IN Sequence A FUNDING,” screams the press release, conjuring up an picture of a startup paying out all of its recently-acquired money on one particular big Dot Com-fueled booze up. Sadly (or fortunately for the company’s new backers), this tale is not that!
Established by ex-VC Marco Magnocavallo, Tannico is a classic ‘Long Tail’ retail play, matching disparate offer (together with wines from scaled-down wineries) with demand, as a result bringing the antiquated good wine industry in Europe on line.
It also promises to use “big facts and artificial intelligence” tech to make a “unique style DNA” of each shopper and give personalised wine suggestions through a feature it phone calls an “Automated Sommelier”. That appears a ton like a extravagant way of describing a recommendation motor to me. But what do I know…
“After selling Blogo to RCS Media Group and remaining a VC for several many years, I once again needed the stress and lively strength that only a new startup can assure,” Magnocavallo explained to me in an e-mail. “Having already founded an e-commerce business in the early 2000s, I was intrigued to start a new retail business enterprise but in a diverse vertical”.
Tellingly, he states he selected wine primarily based on two diverse but powerful elements: Italy is the initially or second major wine producer in the globe with much more than a hundred,000 wineries, and the Italian on line wine industry was at only .two for each cent penetration and “huge chances of development in the up coming number of years”. Common VC wondering that seems to be panning out.
Released in 2012, Milan-headquartered Tannico already promises a fifteen for each cent share of the Italian industry, stocking about 6,000 wines from about 1,000 wineries. Previous year it marketed 250,000 bottles of wine to a overall of forty,000 shoppers. Outside of Italy, the business designs to enter the British isles industry up coming adopted by Switzerland and France.
In the meantime, Italian VC P101 led today’s Sequence A, with participation from non-public buyers Matteo de Brabant (founder of Jakala), Maurizio di Robilant (founder of Robilant Associati, described as the Italian industry chief in brand advisory and style) and Stefano Saccardi (Board member and handling director at Campari).