Huge media providers are backing newsletter startup theSkimm. Following an $8 million round led by twenty first Century Fox that was announced in June, theSkimm announced right now that it has lifted an more $five hundred,000 from The New York Occasions, Yannick Bolloré (CEO of ad big Havas Team), strategic advisory organization MediaLink and actress Mariska Hargitay. The company says it now has 4 million subscribers (mostly women of all ages among the ages of 22 and 34) for a newsletter that distills the day’s headlines into a couple critical points, conveyed in a conversational, helpful style. It’s also been expanding further than newsletters with Skimm Forward, a calendar of approaching events that costs $two.99 for every month. In addition to asserting the funding, theSkimm is also unveiling its most up-to-date product, Skimm Studies, which the company describes as featuring “an within seem into what woman millennials consider.” In essence, they’re studies drawn from surveys of Skimm visitors, which the company says will be built offered for free. For case in point, their to start with Skimm Research appears to be like at the approaching election, obtaining that fifty six % of respondents say they’re supporting Hillary Clinton, compared to 24 % undecided and 8 % for Trump. This also ties into a joint initiative with Rock the Vote, where theSkimm says it has now helped sixty,000 folks sign up to vote.
Huge media providers are backing newsletter startup theSkimm.
Following an $8 million round led by twenty first Century Fox that was announced in June, theSkimm announced right now that it has lifted an more $five hundred,000 from The New York Occasions, Yannick Bolloré (CEO of ad big Havas Team), strategic advisory organization MediaLink and actress Mariska Hargitay.
The company says it now has 4 million subscribers (mostly women of all ages among the ages of 22 and 34) for a newsletter that distills the day’s headlines into a couple critical points, conveyed in a conversational, helpful style. It’s also been expanding further than newsletters with Skimm Forward, a calendar of approaching events that costs $two.99 for every month.
In addition to asserting the funding, theSkimm is also unveiling its most up-to-date product, Skimm Studies, which the company describes as featuring “an within seem into what woman millennials consider.” In essence, they’re studies drawn from surveys of Skimm visitors, which the company says will be built offered for free.
For case in point, their to start with Skimm Research appears to be like at the approaching election, obtaining that fifty six % of respondents say they’re supporting Hillary Clinton, compared to 24 % undecided and 8 % for Trump. This also ties into a joint initiative with Rock the Vote, where theSkimm says it has now helped sixty,000 folks sign up to vote.