Previously this week Snapchat determined it was fantastic banter to include a new filter. A filter coined “yellowface”. Yep, you examine that effectively. Twitter obtained maintain of this and the #myyellowface tag rapidly took off. This forced Snapchat to consider down the filter and quickly apologise, declaring the filter was “inspired by anime, and was meant to be playful”. This isn’t the first time Snapchat has misjudged the temper with its filters. In April, it introduced a Bob Marley filter, which in by itself isn’t a poor thing. However the emphasis on marijuana and “blacking up” faces unsurprisingly ruffled a number of feathers. All in all, it is risk-free to say it hasn’t been the most effective week for Snapchat.
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Previously this week Snapchat determined it was fantastic banter to include a new filter. A filter coined “yellowface”.
Yep, you examine that effectively. Twitter obtained maintain of this and the #myyellowface tag rapidly took off. This forced Snapchat to consider down the filter and quickly apologise, declaring the filter was “inspired by anime, and was meant to be playful”.
This isn’t the first time Snapchat has misjudged the temper with its filters. In April, it introduced a Bob Marley filter, which in by itself isn’t a poor thing. However the emphasis on marijuana and “blacking up” faces unsurprisingly ruffled a number of feathers.
All in all, it is risk-free to say it hasn’t been the most effective week for Snapchat.