Snapchat to Host New Earth Earth II Episodes for Unique Mini-series

I am not absolutely sure specifically what my father thinks of Snapchat, but I do know he treats it with a lofty kind of suspicion. The phrases “moronic” and “inane” have been thrown about, undoubtedly. And even though he is the very pleased operator of a “deliciously sleek” Apple iphone 4, endeavor to lure him into the earth of social media and he turns positively cantankerous.

This latest move from Snapchat, nevertheless, might just ensnare him. The organization has paired with the BBC to bring smartphone audiences six unique episodes of the considerably-revered Earth Earth II, set to debut on 17 February. Equivalent floor will be lined as the total BBC series, quite pretty much – from Mountains to Islands, Grasslands to Towns, and Jungles to Deserts. The material itself will be wholly unique, using footage not aired on Tv. The episodes will be launched weekly to people, and are set to final about four to six minutes, accompanying material from the likes of Buzzfeed, Cosmopolitan, and The Every day Mail.

For purist followers, the mini-series may well disappoint godfather of the nature series Sir David Attenborough will not be presenting, with actress Sophie Okonedo getting the baton. In the meantime, the videos will never be out there in 4K, despite the fact that Snapchat have tantalisingly disclosed that they will element binaural, 3D audio.

Nevertheless, it’s an enterprising move from Snapchat, one particular that could even entice users of the older technology to its fast fireplace charms (shots and text sent about the app ‘expire’ soon after a maximum of ten seconds). Snapchat’s parent organization is LA-based mostly Snap, which final week submitted for an IPO, reporting income of $US58.seven million in 2015, which swelled drastically to $US404.five million in 2016. Inspite of this, it also endured losses, including one particular of $US514.six million in 2016. The growth of its person base has also slowed considerably.

This latest enterprise could a be stage in the ideal path to broaden Snapchat’s charm and regenerate the growth of its person base. So for all those not sufficiently enthused by the animalistic marvel that is Snapchat’s Dalmatian filter, you can always immerse you in the entirely far more enriching earth of Earth Earth II.