Glaser chose this brand as his favorite.Olympics
Critiquing Olympic logos can appear to be as much sport as the Game titles by themselves. Circumstance in level: This list from the AIGA’s Eye On Design and style, in which legendary graphic designer Milton Glaser charges every single brand from the 1st Game titles in 1924 to the 2022 Beijing Winter season Olympics. Glaser, who is possibly very best recognized for his iconic I “Heart” NY brand, deconstructs every single of the Games’ logos with the eager eye of someone who’s been at this for a extremely long time. His favorite? A strikingly uncomplicated design and style from the 1964 Tokyo summer months Olympics. (Glaser scores it ninety two/one hundred.) The brand, designed by art director Masaru Katsumi and graphic designer Yusaku Kamekura, is markedly distinct from the geometric mess of Tokyo’s 2020 brand. It’s noteworthy for its balanced clarity: A purple circle evoking the Japanese flag’s increasing solar sits atop golden rings and daring Helvetica wordmark looking at “Tokyo 1964.” Glaser appears to be a lover of its simplicity. “Appropriately redacted and with out any confusion. The sections match,” he writes.
Critiquing Olympic logos can appear to be as much sport as the Game titles by themselves.
Circumstance in level: This list from the AIGA’s Eye On Design and style, in which legendary graphic designer Milton Glaser charges every single brand from the 1st Game titles in 1924 to the 2022 Beijing Winter season Olympics. Glaser, who is possibly very best recognized for his iconic I “Heart” NY brand, deconstructs every single of the Games’ logos with the eager eye of someone who’s been at this for a extremely long time. His favorite? A strikingly uncomplicated design and style from the 1964 Tokyo summer months Olympics. (Glaser scores it ninety two/one hundred.)
The brand, designed by art director Masaru Katsumi and graphic designer Yusaku Kamekura, is markedly distinct from the geometric mess of Tokyo’s 2020 brand. It’s noteworthy for its balanced clarity: A purple circle evoking the Japanese flag’s increasing solar sits atop golden rings and daring Helvetica wordmark looking at “Tokyo 1964.” Glaser appears to be a lover of its simplicity. “Appropriately redacted and with out any confusion. The sections match,” he writes.